• 7 Must-Have Resources for 2023

    January 09, 2023

    • by Olivia Brown, IHAF

    There’s no shortage of quality content out there. But who has time to sift through the surplus to surface the actual gems? At IHAF, we know you’re busy. That’s why we compiled the following list of must-have resources for 2023. Skills training, operating practices, org charts and more, these member …

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  • Your In-House Network

    December 12, 2022

    • by Emily Foster, IHAF

    Shortly after “the social network” that eventually became Facebook launched from a college dorm across the river, the first-ever in-house agency network was born. That’s right, I’m talking about IHAF. And while we didn’t know it at the time, in the years that followed, the in-house model would rise …

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  • Escape the Commodity Trap—Become a Trusted Advisor

    December 07, 2022

    When the marketing organization and key stakeholders view the in-house agency as task-oriented order takers, it creates the commodity trap–a cycle where uninspired assignments create uninspired results. When people are treated like a commodity, they often begin to think like one. As a result, in- …

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  • Reunited...And It Felt So Good

    December 05, 2022

    • by Olivia Brown, IHAF

    It’s been a few short weeks since the 2022 IHAF Conference & Awards, where nearly 300 in-house professionals gathered to get real about the state of the industry. In the wake of the event, conferencegoers have had a lot to say about what it meant to be together again.

    • “There was a warmth and …

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  • The Latest Trends in Teams & Talent

    November 28, 2022

    If you’re a fan of Broadway, you know about the saga surrounding the recent revival of Funny Girl. The casting controversy reads like a tale of aptitude and ambition, happiness and heartache. A similar story plays out in IHAF’s latest research—all about people and the prospects they face with three …

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  • Get Ready to be Uncensored

    November 07, 2022

    • by Olivia Brown, IHAF

    With a little over a week until the annual IHAF Conference & Awards, the in-house commuity is brimming with anticipation for this year’s UNCENSORED event. To help you prepare, here’s some quick intel on next week’s happenings.

    Check In and Relax. Report to the Westin Copley, check in at our …

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  • Finding the Right Agency Partner

    October 31, 2022

    Whether you’re looking for niche expertise or simply need extra hands, most in-house agencies seek external partners to fill their staffing gaps. In a crowded market with seemingly endless options, how can you be sure you’re outsourcing to the right provider to meet your specific needs? When you’re …

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  • Great Briefs Lead to Great Work

    October 24, 2022

    A solid creative brief is essential for an agency to deliver excellent work. Whether your campaign connects with the audience and drives results or misses the mark, largely depends on the creative brief. At The Studio, which is the in-house agency for the brands of Anywhere Real Estate, we’ve found …

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  • If Your WX Is Broken, Your CX Is Too

    October 17, 2022

    For many in-house agencies, the intent is to support the brand’s goal. This means, doing everything possible to enable personalized customer experiences at scale. To do this, teams count on applications like Adobe Workfront® and others to help them organize their work and bring it to market most …

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  • Behind-The-Scenes with Awards Judge, DJ Min

    October 10, 2022

    I was honored to judge this year’s In-House Creativity Awards along with a dozen other industry leaders. IHAF received 756 entries. If a single team completed one new project every day, it would take over three years to hit this number. Instead, this impressive body of work was submitted by a …

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