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Out-of-Home and the Smart City
August 06, 2018
The shift toward smart cities is here. From better transportation hubs to self-driving vehicles, cities are harnessing the power of big data and technology to improve processes, increase efficiency and make city living more livable. And, with a projected increase of 2.5 billion people residing in …
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Creating Hardworking Video Content on a Budget
July 30, 2018
As brands invest more in the capabilities of their in-house teams, the desire for video content tends to increase. Requests begin to fly in for video—internal, external, social, communications, meetings and more. We recently surveyed in-house producers and found that, in their new reality of …
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IHAF Conference: Shifting for Change
July 23, 2018
Are you attending this year’s IHAF Conference & Awards Show? Registration is open with early-bird savings for IHAF members through July 31. That means you only have a few days left to save $150 on our biggest event of the year.
The theme of this year’s conference is SHIFT—focused on the unexpected …
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Are You Agile-Inclined?
July 16, 2018
In-house agency leaders are advancing from a Waterfall mindset to incorporate Agile in the way they work. Why? Because Agile can help them provide timely, personalized experiences that attract customers at scale.
Over 37% of marketing organizations are moving to Agile, making them 3x more likely …
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Roundtable Recap: What Bloomed?
July 09, 2018
Spring. Every year, it brings new growth in the form of buds and blossoms outside and connectivity and conversation inside. You see, spring is the time of year when IHAF offers its Regional Roundtables—discussion groups held in various cities throughout the country where members discuss and debate …
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Cheap Impressions Are Dead. What’s Next?
July 02, 2018
For the past decade, advertisers have been in a race to the bottom, attempting to buy and serve ad impressions at the lowest possible cost. In doing so, we seem to have lost sight of what's important—driving authentic connections between the brands we promote and the people who buy from us. …
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Are You A Winner?
June 25, 2018
Your in-house agency spent the past year advancing the business, exceeding client expectations and producing exceptional work, right? That’s precisely why you should consider nominating your team for the 2018 In-House Agency of the Year award. This distinct award recognizes the unique contributions …
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Got Disruption? Time to Shift!
June 18, 2018
Each year, IHAF spends considerable time chatting with members about what’s topical for them in order to align on a theme for our annual conference. This year, disruption emerged as a common thread—specifically, the factors that are shaping today’s marketing landscape and how in-house agencies are …
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Get the Gold, Get the Glory
June 11, 2018
As one of the most celebrated competitions in the industry, there’s no better way to gain recognition for the outstanding work your internal agency produces than by entering the IHAF Awards—recognizing creative excellence among in-house teams across 30+ print and digital categories.
Over 90 …
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Lessons Learned from the Inside
June 04, 2018
Not only does Boston University deliver an exceptional education to its students, their in-house agency delivers exceptional creative solutions to 17 different schools and colleges, hundreds of departments and academic centers, and an assortment of events—all intended for internal and external …
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