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Bad Mobile Connection? 5 Tips to Drive Performance with Mobile Ads
June 19, 2017
Do you ever get the feeling that your mobile ads aren’t clicking with consumers? You’re in good company. Two-thirds of advertisers believe that at least half of their mobile efforts are unsuccessful, yet mobile spend in the US is expected to top $72 billion in 2020. That’s a lot of advertising …
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Brand on Demand
June 12, 2017
The lazy-days of summer are anything but lazy here at IHAF, as planning for the IHAF Annual Conference & Awards Show is in full swing! This year’s conference, BRAND NEW, is focused on how strong brands connect with consumers, differentiate from competitors, and integrate seamlessly across …
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Getting on the Same Page with Local Affiliates
June 05, 2017
So often, it can be painfully difficult to see eye-to-eye with your local marketing partners. The only thing they seem to care about is how fast they can get their materials delivered and how big their logo or phone number will be. Hardly seems like the right way to run a world-class brand—but the …
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Designing a Human Space
May 22, 2017
“What’s the vision?” That is the question my CEO asked when our move team shared the initial floor plans for our new corporate office space. Sure, we’d visited tech giants around the globe and had seen trendy offices with hot desks, graphics, beanbag chairs, and nooks for employees to work. And our …
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How Design Live: Top 5 Takeaways
May 15, 2017
I’ve been to HOW Design Live six times and I must say it never gets old. Inspiring speakers. Interesting topics. And maybe a little bit of swag to bring home from the expo hall. Most of all, it is a good opportunity to get a read on what is going on in our creative world.
This year, seven IHAF …
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7 Tips for Building Your Personal Brand
May 08, 2017
In today’s hyper-connected world, brand building is no longer limited to monitoring and actively nurturing the reputation of a product or organization. It’s become much more personal—in some instances, very personal.
Every tweet, status update, shared video, or tagged image helps paint an …
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Want Bragging Rights? Enter the 2017 IHAF Awards!
May 01, 2017
What better way to gain recognition for the outstanding work your internal agency produces than to be heralded among your peers? IHAF’s annual creativity awards recognize art and copy excellence among in-house teams across 30+ print and digital categories.
Over 90 winners emerge from the IHAF …
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Why Do We Call It Content Marketing?
April 24, 2017
Many companies today are experiencing a seismic disruption in the way they create products and get people to buy them. And for those of us in the in-house agency world, that seismic disruption is creating a ripple effect right down through our shops.
Disruption also creates opportunity, however. …
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Adding Flavor to Target
April 18, 2017
What happens when you combine moving-picture storytelling with a retail-brand behemoth? A whole lot of Flavor, that’s what! Flavor is one of the brands within Cutters Studios—a group that specializes in producing moving imagery through design, visual effects, compositing, and 2D and 3D animation. …
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Who's Responsible for an Ad Gone Bad?
April 10, 2017
You can almost picture how it all went down. “People are divided,” says a PepsiCo exec, “we need a way for our product to bring them together—to bring the country together.” “Great idea,” says the brand manager, “what are some mechanisms for bringing people together?” A third chimes in, “Given the …
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