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Are We There Yet?
March 31, 2014
The digital journey for most in-house agencies has been a dizzying one, to say the least. At last year’s IHAF Huddle discussion group series, the topic of digital and social media came up often throughout our five-city tour. On the one hand, the journey can be exhilarating as we embark on new ways …
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The Global Shift
March 19, 2014
A recent article in Ad Age detailed the seismic shift in global ad spend over the past eight years (2005-2013) with online spending nearly quadrupling in that timeframe. In fact, online media buys have eclipsed newspaper, ranking second (behind television) and eroding other channels—most notably …
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Why Ad-ID Is Good for Marketers, Agencies, Media and Talent
November 04, 2013
In March, SAG-AFTRA, the union representing all commercial talent, and the ANA-4A's Joint Policy Committee, representing the advertising industry, agreed on a three-year contract. Among its many provisions, this extraordinarily complex deal provides the foundation for making commercial-talent …
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