• Changing Your Relationship Status

    June 02, 2014

    As the service-minded design group that once was blossoms into a strategic superpower within your organization, you’ll find your team’s credibility growing—and your responsibilities tripling. What do you mean you can’t design an award-winning logo, lead an international conference call, present …

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  • Creative Respect: Earn It, Don't Expect It

    May 26, 2014

    Over my career, I’ve had many conversations with in-house creative colleagues related to getting respect from clients. Actually, I had one last week. Common refrains include, “They just don’t get it” or “They don’t understand design” and my personal favorite, “They’re art directing me!” So, how do …

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  • Are You Stuck in 51/49 Thinking?

    May 19, 2014

    A number of years ago, when I was at Bose, we embarked on a transformative journey—a journey to eradicate 51/49 thinking. What is 51/49? It’s a term we used to characterize the balance of power between the in-house agency and its clients. On one hand when you’re in house, you all work for the same …

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  • Keying In on KPIs

    May 14, 2014

    Taking the time to establish annual success metrics for your in-house agency may not sound like fun to a creative team, but it can reap rewards throughout the year—particularly when it comes to managing clients. Nothing boosts success better than clearly defined key performance indicators (KPIs) …

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  • Managing Clients with a Creative Spark

    May 12, 2014

    I often hear that in-house client relationships can be like walking a fine line of diplomacy, where negotiation can determine the creative direction. Well, I think it’s the creative process that can determine the direction of the relationship.

    The Creative Advantage. Having world-class creative …

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  • Time to Reshape Your Clients’ Approach

    May 07, 2014

    The days when a print piece was the driving force behind a campaign are long gone. While we know this, it may take some effort to migrate the mindset of our clients, who may not be as tuned-in to the changing dynamics of marketing communications today—especially the power of digital.

    Focus on the …

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  • Getting Started with Gamification

    May 05, 2014

    Did you know that according to Gallup, 70% of U.S. employees are not actively engaged? That amounts to $380 billion in lost productivity each year. At Inward, we’re passionate about employee engagement which is why we recommend that our clients consider gamification to drive their engagement …

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  • Hey Clients, Don’t Drink and Draw

    April 28, 2014

    At the ripe old age of 24, I was given the unique opportunity to design a complete corporate identity for a commercial real estate development that was to be erected on the South Shore of Massachusetts, a region that runs south of Boston along the shoreline of the Massachusetts and Cape Cod Bays. I …

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  • Putting Our Heads Together

    April 21, 2014

    • by Sarah Cavicchi, IHAF

    Over the past four weeks, we’ve been talking within the IHAF community about all things digital. In connecting with members, I’m hearing that in-house teams are more focused than ever on content marketing. The evolution of digital is pointing to the need for increased sophistication not only in how …

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  • The Journey from Print to Digital

    April 16, 2014

    Ah, the journey from print to digital. Can we get there from here? Yes, we can. Is it a direct route? Nope.

    Evolving with business today is harder than ever. There isn’t a speed limit. The autobahn is wide-open. And in-house agencies are faced with a dilemma: How do we stay relevant, continuing to …

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