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Are You Ready to Activate Programmatic Media?
August 31, 2020
Is in-house programmatic ad buying the next big thing for brands? In IHAF’s 2019 study, published in partnership with Forrester Research, 18% of in-house agencies reported having a programmatic media function. In contrast, Accenture Interactive and the Interactive Advertising Bureau’s report notes …
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Never Tried Temp-to-Hire? Now Is the Time.
August 17, 2020
Budget cuts and hiring freezes are the current reality for many marketing and creative groups. And, as we all know, the work continues even when resources are low. So, many of our clients are looking for solutions that allow them to continue to move at the pace their business requires, without …
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There Can Only Be One Top Shop—Is It Yours?
August 03, 2020
Internal creative teams are so much more than a way to save money! The contest for In-House Agency of the Year lauds the impact these MVPs make on an organization’s business and brand objectives.
The competition heats up as we approach the August 31 call-for-nominations deadline. All in-house …
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Meet the Helpers and Heroes
July 27, 2020
In-house agencies carry their clients and brands to victory, but who’s supporting them? Sometimes getting over the finish line calls for the help of hired guns, intuitive tech, and media savvy from external partners like IHAF’s network of supplier members.
Some vendors have been sharing free …
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The New Normals for Branded Content
July 20, 2020
In-house agencies are adapting to unique social concerns this year that could forever change how the marketing world engages consumers and crafts content. Among these “new normals” is the need for safer, more-flexible ways to produce work that is both locally sourced and globally conscious. Here’s …
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Creative Problem Solving for In-House Agencies
June 22, 2020
In-house agencies are chock full of creativity, but how do they apply it to solve business problems? Creative leaders from KPMG, DraftKings, realtor.com and ELEMENT gathered recently for our In-House Agency Roundtables to show more than 200 community members how it's done. Read on for key takeaways …
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Boost the Value of Your In-House Agency
June 08, 2020
In-house agencies are more valuable than ever. In fact, over the past five years, 20% more companies have established internal agencies. And, corporate studios are not only influencing marketing, but the full cycle from product design to customer experience, for a demonstrable impact on the …
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Staying Creative Through Crises May Save Us All
June 01, 2020
Okay, the title of this post may be a bit dramatic, but we’re in uncharted territory here. In the face of an unprecedented business environment where most organizations have pivoted to a 100% virtual model, it can be a massive challenge to keep your teams motivated and thinking creatively.
So, how …
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Marketing Your Brand's Sustainable Practices
May 11, 2020
Many companies now adopt sustainable practices that go well beyond office recycling programs. Saving energy, reducing operational waste, curbing emissions, and developing green products are a few of the sustainable objectives being integrated into company missions and products.
As a result, brands …
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Keeping it Fresh at Deloitte
April 27, 2020
The best in-house agencies strike an artful blend of consistency and innovation to drive growth. Deloitte’s Green Dot Agency (GDA) does just that while investing in key areas like talent, strategy and global partnerships. See how it’s done in this video from GDA, a recent finalist for IHAF's In- …
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