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Conference Countdown: What You Should Know
November 06, 2017
Two days from the IHAF Annual Conference & Awards Show and we’re putting the final touches on what promises to be an event filled with networking, knowledge sharing and celebration.
Although we’ve spent months plotting and planning, we know that the success of this event lies in the laps of our …
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There’s Marketing, Then There’s Marketing
October 30, 2017
Dutch brew master, Heineken, had a successful ad campaign based on setting the standard for excellence. The tagline ran: “Heineken don’t do… but if it did, they would be the best in the world.” It was a stroke of marketing genius that, as these things often do, made its way into pop culture—a …
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Meet the Sponsors
October 23, 2017
If you’ve ever attended the IHAF Annual Conference & Awards Show, you know it’s chock full of inspiring keynotes, informative breakouts, and opportunities to network with in-house pros. What you may not realize is that a keystone of our event is the support we receive from stalwart sponsors— …
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Resource Management: The Ultimate Balancing Act
October 16, 2017
The IHAF team recently partnered with Workfront to conduct a resource management survey for the in-house community. Over 100 unique companies responded, providing insight into their scheduling and planning habits as well as how they forecast, resource, and track their work.
The study includes …
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Business Case: Constant Contact & Ideasicle
October 09, 2017
One of the key advantages of an in-house agency is that their creative teams live and breathe the brand. And while this can lead to rhythms and efficiencies that save time and drive great work, there’s also a risk that it can lead to insular thinking that limits the brand’s potential.
Tim Weldon, …
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Meet an Ambassador: Kathi Hersh
October 02, 2017
As we continue to shine a light on our Ambassador Network, we couldn’t let this month pass without introducing you to Kathi Hersh. Kathi is Senior Manager for Creative and Print Services at Fannie Mae, a leading source of financing for mortgage lenders. Since Kathi recently wrapped judging this …
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We Came. We Saw. We Judged.
September 12, 2017
It came down to nine, then four, then two—exceptional pieces that attracted our attention, exacted our respect, and divided us as a group for nearly an hour as we debated “Best of Show” for this year’s IHAF Awards. I can’t tell you who’ll walk away with the coveted crystal, but I can say it wasn’t …
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Arm Your Social Teams with Video
September 04, 2017
Marketing experts frequently remind us that “video is the premier communication tool” and that “the power of video will set you apart.” While developing a steady stream of video to reinforce your message is significant, it also requires a reliable pipeline to deliver that content—from editors in …
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The Road to Employee Engagement
August 21, 2017
There is a lot of buzz these days about employee engagement, though it is often confused with employee satisfaction. True engagement centers on an employee’s level of psychological investment in the organization—how connected they feel to the company and its mission. For many in-house agencies, …
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A Look Back at Hilton’s Year on Top
August 15, 2017
It’s been nearly a year since [D³], the internal digital creative agency for Hilton Worldwide was named the 2016 In-House Agency of the Year. We caught up with the folks at [D³] to find out what first attracted them to the competition and what impact the win has had on their team.
IHAF: What …
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