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Building Purpose Through Disruption
October 07, 2019
In an environment of constant change, people crave stability. Even when change is positive, it can be chaotic. I often say our industry is thrilling because it sometimes feels like navigating through a tornado. Most of the time, I stay grounded in the eye of the storm, but there are days when I …
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Inspiring a Purpose-Driven Creative Culture
August 26, 2019
Meet Darren Abbott, Senior VP of Creative at Hallmark Cards—the latest pacesetter we’re pleased to welcome to our roster of speakers for this year’s IHAF Conference & Awards, where we’ll explore the strategies and skills in-house agencies need to future proof their organizations.
In Darren’s …
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Meet Christe Sharp of Garmin International
August 12, 2019
Christe Sharp is Director of Communications Business at Garmin, a multinational technology company specializing in global positioning systems (GPS) for automotive, aviation, marine, outdoor and sporting activities.
We reached out to Christe recently to get the Inside Scoop on her team’s global …
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Producing Work at the Highest Level—Is Your In-House Agency Ready?
August 05, 2019
Most brand teams are eager to create tier-one content. And, as top creatives from the best agencies move to the corporate side, brands with in-house agencies now have the strategic and creative chops to successfully craft this type of work.
What about actually producing it? All levels of …
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Building the Reputation of Your Team
July 29, 2019
To fully appreciate what it took to build the reputation of the internal agency at AT&T, it is important to note that insourcing wasn’t prevalent in the pay-TV arena until the early 2000s. Instead, multichannel video programming distributors relied heavily on external agencies for the majority of …
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Inclusion—It's Right for Consumers and Your Brand
July 22, 2019
Inclusion. The term has stormed its way into the collective consciousness, attaining buzzword status. However, it’s a mistake to write inclusion off as a trending topic with advantageous optics and little real-world impact.
Inclusive media represents a valuable opportunity for in-house agencies to …
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Is Your In-House Agency Future Proof?
July 15, 2019
While most of you are in the throes of summer, the IHAF team is in the throes of planning our biggest event of the year—the IHAF Conference & Awards. This year’s conference is about future proofing your in-house agency, with a national panel of speakers delivering a mix of keynotes and how-to …
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Future-Proofing Starts by Embracing Change
June 24, 2019
Earlier this month, we had the privilege to host one of IHAF’s regional roundtables at our LA office, where we learned about the bold moves leading in-house agencies like Bloomberg, Dollar Shave Club, PwC and Trunk Club made to enable their success. Each story challenged attendees to consider the …
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Developing Your Brand Story
June 19, 2019
There’s a word that continues to arise in discussions regarding advertising and marketing—storytelling.
We live in an age where traditional advertising is losing its power and the focus on sharing and consuming personal stories grows. Brands and companies have taken note. Brand stories, narratives, …
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Roundtable Recap: Breaking Through by Breaking Free
June 17, 2019
Most in-house agencies want to do better, to be better, yet few are eager to change to the degree necessary to make it happen. The reality is, sameness is the enemy of excellence. We have to be willing to break with tradition in order to reach new pinnacles of performance.
That was the premise of …
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