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Why Software (Not Staffers) Should Be Managing Content Distribution
December 03, 2018
It’s a common misconception that communication is easy for in-house creative teams. In truth, even when decision-makers and team members are under the same roof, launching campaigns in house and coordinating across multiple departments can be complex and costly without the right tools in place.
So, …
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It’s A Photo Finish
November 26, 2018
It’s been three weeks since we wrapped the 2018 IHAF Conference & Awards Show and we’re still basking in the glow of over 300 in-house agency professionals coming together from across the country. This year’s conference theme was SHIFT, focused on the unexpected changes and unrelenting surges that …
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Bloomberg Named In-House Agency of the Year
November 19, 2018
With the crystal trophy and colleagues by his side, Bloomberg’s global head of Bloomberg Studio, Michael Eisenreich, took the stage at the recent IHAF Conference to accept top honors on behalf of his team—the 2018 In-House Agency of the Year. “Ours is a story of grit and determination over many, …
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Hallmark Wins Best of Show!
November 12, 2018
Last Thursday evening, over 300 in-house enthusiasts gathered to celebrate creative excellence at the 10th annual IHAF Awards Show—a festive and fun experience! Attendees admired over 650 submissions displayed during the cocktail reception, anticipating which teams would win Gold, Silver and …
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Are You Conference Ready?
November 05, 2018
In three days, over 300 in-house professionals will come together for the 2018 IHAF Conference & Awards Show—a festival of networking, sharing, learning and creativity. In addition to seeing all of you, we’re eager to welcome a fabulous roster of speakers, including three keynote presenters. …
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Hiring for Talent, Not Location
October 29, 2018
When asked why he robbed banks, legend has it that Willie Sutton replied, “Because that’s where the money is.” Get any group of internal agency leaders together and the talk quickly turns to talent. Where to find it. How to keep it. And, what motivates morale.
If your in-house agency is located in …
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VFX in the Real World: Screen Replacement
October 24, 2018
The world of film and video has been rapidly shifting and democratizing over the last decade. It is now possible to have one editor on a workstation accomplishing the work of an entire post-production house. Well, sort of….
In-house agencies are realizing that while they can bring in editors ( …
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Supporting Sponsors Who Support You
October 22, 2018
If you’ve ever attended the IHAF Conference & Awards Show, you’ve come to expect inspiring keynotes, informative breakouts and ample opportunities to network. What you may not realize is that a keystone of our event is the participation of a dedicated group of sponsors. Without their support, the …
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Navigating Compliance with a Freelance Workforce
October 08, 2018
There’s no doubt that leveraging freelancers is a great way to add talent to your team. In fact, nearly half of millennials are choosing the independent-contractor route these days. With all of that talent wading in the freelance pool, it’s important to understand whether your variable resources …
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Outsourcing While In-Housing—Keep Control While Gaining Scale & Speed
October 01, 2018
According to the 2018 IHAF State-of-The-Industry Report, 67% of respondents across various industries said they don’t think their in-house agency is adequately staffed.
Similarly, in a March 2018 blog post, Forrester’s Jay Pattisall noted that while “in-house agencies are possible replacements for …
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