April 08, 2020
In the spirit of connectivity upon which IHAF was founded, a handful of our supplier members have stepped up to support their corporate counterparts with special discounts and resources to help in-house agencies lighten the load. As you look for ways to support your respective corporations from …
November 19, 2018
With the crystal trophy and colleagues by his side, Bloomberg’s global head of Bloomberg Studio, Michael Eisenreich, took the stage at the recent IHAF Conference to accept top honors on behalf of his team—the 2018 In-House Agency of the Year. “Ours is a story of grit and determination over many, …
May 16, 2016
Two expressions often come to mind in my day as a creative recruiter: “Time kills all deals,” and “Numbers don’t lie.”
Right now, with a strong economy, unemployment around 5% and great candidates getting snapped up faster than you can say “You’re hired,” some organizations find their job reqs …
June 01, 2015
Telling your company’s brand story can sometimes seem like a life-or-death proposition. For Baylor Scott & White Health, one of the largest not-for-profit health care systems in the country, their brand IS life or death. And they've spent years perfecting the process of storytelling...navigating …
May 26, 2015
If orange is the new black, collaboration is the new integration.
Remember when agency integration was all the rage? Just a few years back, clients and agencies focused heavily on the importance of strategically communicating across multiple channels. While still important, integration has been …
May 18, 2015
When 1970’s folk rocker Stephen Stills released his break-away hit single Love the One You’re With, we’re pretty sure he wasn’t talking about internal/external agency collaboration. Regardless, Stills’ lyrics are prolific calling us to live in harmony with one another, “If you can't be with the one …
May 11, 2015
Advertising is transitioning, evolving with its viewers, moving from the perspective of “I” the brand to “we” the consumers. As part of this evolution, many companies are seeking both innovation and engagement with their target audiences. Consumers want to be motivated and inspired—seeking …
April 21, 2015
One of the keys to leading a successful organization is recruiting and nurturing new leaders within your agency. Finding and cultivating people who could give us “more legs on the stool” became one of the most gratifying achievements for my core group of senior leaders and for me personally.
In …
April 13, 2015
Every organization has a culture built on its behaviors, habits, values and, most importantly, the collective energy of the people that comprise it. In my experience, strong culture is foundationally rooted in the ability to attract and retain the right people with the right energy, the right sense …
April 06, 2015
On paper, leading a strong in-house team is easy. All you have to do is: 1) hire the right people, 2) establish processes that enable them to work efficiently and productively, and 3) keep everyone (your team and your clients) happy. Unfortunately, doing all three is difficult.
What’s more, even …