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Meet You at McDonald’s
March 25, 2019
By now, you’ve likely heard about our next big event—the IHAF Leadership Summit on April 11. Hosted by McDonald’s Corporation, at their brand-new global headquarters, this executive-level conference features an impressive array of corporate creative leaders sharing their strategies for …
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Evolving Workflow Systems and Operating Practices
March 18, 2019
Workflow management systems are primarily designed to facilitate and enhance the way we work. Yet a common misconception is that a new system will eliminate the need for the personal interactions and follow-up that are a vital part of teamwork. While it’s true that a well-constructed system may …
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Got Rights? Securing Proper Permissions & Releases
March 11, 2019
With your deadline looming, you feverishly search the Internet for the perfect image to put that finishing touch on your project. Before locking in, however, did you pause to confirm that you have the rights to use that asset, figure or photo?
If you’ve made a habit of grabbing content off the …
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Inside Bloomberg’s Year on Top
March 04, 2019
Gearing up for their live presentation at the IHAF Leadership Summit in April, Bloomberg Studio’s operations and project management lead, Erin Kennedy, reflects on how being named In-House Agency of the Year impacted her 100-person team, with advice for those considering a run for the title in 2019. …
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Meet a Member: Lori Baluta of Discovery, Inc.
February 25, 2019
This month, we’re getting to know Lori Baluta, Senior Photo Operations Specialist at Discovery, Inc. As most IHAF members know, the internal agency at Discovery was recently disbanded—with Lori opening up about everything from how she got her start to what it’s like for those who remain with the …
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A Must-Have for Producing Great Content
February 18, 2019
After attending the 2018 IHAF Conference & Awards Show, we noticed that all of the keynote speakers had one thing in common—good work. Each presented their own game-changing video content and we loved it. Great content is what we all aspire to create, so, why is it so rare?
Sure, you’ve got a good …
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Is a Virtual Model Right for Your Team?
February 11, 2019
With work-from-home policies becoming more and more common, in-house agency leaders want to know what it takes to make a virtual workforce work. According to PwC’s corporate creative agency, making use of readily available technology, building a culture of flexibility and instilling a strong sense …
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Delivering Personalized Content at Scale
February 04, 2019
As customer attention turns more and more to digital channels, it’s increasingly important for organizations to meet them there. Digital advertising constitutes more than half of US agency revenue. Driving traffic to brand sites and engaging on social media is imperative. Unfortunately, some in- …
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McDonald’s to Host Leadership Summit
January 28, 2019
In just a few months, one of the best-known restaurant chains in the world will open its doors to the in-house agency community as host of this year’s IHAF Leadership Summit. That’s right, we’re making our way to the windy city as McDonald’s Corporation welcomes all of you to their brand-new …
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5 Things Music Can Do for Your Brand
January 22, 2019
We believe in great music. And not an idealistic, head-in-the-clouds belief. We believe great music makes a tangible difference in our clients’ creative and ultimately creates a connection between a brand and its audience.
Here are five things music can do for your brand:
1) Establish leadership. …
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