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Three Ps to Enable Team Success
August 24, 2015
The overused and somewhat cliché phrase “doing more with less” has never been truer. Clients are demanding quality output in a lot less time and at a much lower cost than ever before. As an in-house agency, this means balancing who you say “yes” to and who you avoid in the lunchroom. With proper …
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Five Principles for Building Virtual Teams
August 17, 2015
Raytheon’s in-house creative-services team, Advanced Media, consists of over 120 design professionals working from several different cities across the United States. We’re involved in the company’s proposal efforts, marketing campaigns, facility branding, employee and customer meetings, and …
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Lessons from Four Harmonious Friends
August 10, 2015
When we were younger, team building happened all the time—without us even realizing it. As children, we learned how to get along in the sandbox, to share and play nicely with other kids. I’m reminded of an old folktale: The Four Harmonious Friends—Bird plants a seed; Rabbit waters it; Monkey …
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Awards Galore—And More!
August 03, 2015
We’re halfway through summer and the IHAF team is plenty busy sorting through over 650 entries we received for this year’s IHAF Awards competition. It’s wonderful to see all the extraordinarily creative work produced by in-house teams from Detroit to Denmark, India to Idaho! We’ve certainly shared …
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Showing Off for Clients (and Mom & Dad)
July 27, 2015
If your in-house agency is anything like ours then you’re constantly asking yourself, “How do we gain recognition for what we do at our company?” We can conduct informational meetings and pass out all the team-branded swag we want, but at Team IDEA, the in-house creative services and events agency …
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What’s In A Name?
July 20, 2015
Consider yourself lucky if you work for an internal agency these days. Based on a 2013 report by the Association of National Advertisers (ANA), the penetration of in-house teams has grown from 42% to 58% in five years. And the trend continues. In fact, more and more companies are reaping the …
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Give Your Clients What They Want
July 15, 2015
Does the title of this blog frighten you? Don’t worry. I’m not going to tell you to make the logo bigger or to infuse neon green into your corporate brand palette. Beyond hearing “yes” to the sometimes-random requests they make, do you know what clients really want? They want to know that the in- …
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The Early Bird Gets the Discount
July 08, 2015
It’s the most wonderful time of the year…at IHAF, anyway! That’s because we’re in the midst of planning our biggest event of the year—the IHAF Annual Conference & AwardsShow. The IHAF program team is hard at work lining up the best speakers, the best breakout sessions, and most opportunities to …
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Stimulating Creativity
July 06, 2015
I was approached to write this blog on stimulating creativity from the point of view of an external agency creative director “out in the field.” Like anyone else confronted with this sort of challenge, I immediately Googled “stimulating creativity.” That brought up a treasure-trove of writing on …
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Creativity Born Out of Structure
June 29, 2015
Yes, you read the title right. The all-important and often overlooked way to stimulate creativity is through structure.
Technology, process, organizational design, and purposeful management trump latte machines, foosball tournaments and in-house yoga classes when it comes to encouraging innovation. …
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