• Leading Teams by Leading Culture

    April 13, 2015

    Every organization has a culture built on its behaviors, habits, values and, most importantly, the collective energy of the people that comprise it. In my experience, strong culture is foundationally rooted in the ability to attract and retain the right people with the right energy, the right sense …

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  • Three Keys to Leading Strong Teams

    April 06, 2015

    On paper, leading a strong in-house team is easy. All you have to do is: 1) hire the right people, 2) establish processes that enable them to work efficiently and productively, and 3) keep everyone (your team and your clients) happy. Unfortunately, doing all three is difficult.

    What’s more, even …

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  • Valuing Your Agency’s Performance

    October 28, 2014

    One of, if not the hottest topic within in-house agency management circles today is the question: to charge or not to charge?

    This month at IHAF, we’ve been focusing on in-house agency performance. And while the measures of performance are many, for in-house agencies in particular, cost savings is …

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  • Managing Performance Through Seasons of Change

    October 15, 2014

    You’ve probably heard the expression “change or die.” One of the reasons change can be scary is because performance can suffer during the transition. So how can you maintain high standards of performance during times of corporate uncertainty?

    At American Bible Society, we have been engaged in a …

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  • Winning Workflow Leads to Winning Work

    September 24, 2014

    You’re dedicated to finding the best talent available and advancing your team each and every day to stay ahead of the competition. It’s important that you approach your project and workflow management practices the same way by implementing the tools and evolving the processes that will enable you …

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  • Better Than Sliced Bread

    September 17, 2014

    What did we ever do without BrandMaker? BrandMaker is the marketing resource management tool that our in-house agency uses to automate project workflow. Looking back at the jobs we used to outline on scraps of paper and the index card boxes full of projects at every stage of completion, it’s hard …

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  • Collaborating on Creative Reviews

    September 15, 2014

    There are lots of challenges that go along with project workflow, particularly during the creative review and approval process. Oftentimes creative content is reviewed by a group, not a single individual. And groups of reviewers tend to have different perspectives on how content should be revised, …

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  • A View from the Top

    September 08, 2014

    Workflow. Look it up on dictionary.com. It’s defined as “the flow or amount of work to and from an office, department or employee.” Scroll down on the page and you’ll also see it used in a sentence: “But even after years of practice and experimentation, her workflow remains breathtakingly …

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  • Licensed to Drive

    September 02, 2014

    There’s this terrific quote from the book Slammed by Colleen Hoover that goes: “As I make a final right-hand turn onto our street, my GPS informs me that I've reached my destination. ‘My destination,’ I laugh aloud to myself. My GPS doesn't know squat!”

    This month at IHAF, agency workflow and …

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  • Finding Nirvana

    August 04, 2014

    Finding the right workflow tool is a popular pursuit with in-house agencies. It’s the one tool we hope will bring nirvana to our everyday work. (Ah, if only…) While workflow tools can help tremendously, they also pose real challenges—especially when you’re trying to switch from one to another …

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