Over the course of 2019, IHAF member and Storyhunter co-founder Alex Ragir traveled the world, meeting with the biggest names in video and advertising to find out what we should expect in 2020. From building in-house agencies to using data to inform creative to establishing authenticity and purpose in content strategy—we spoke with over a dozen C-level content and marketing executives. Watch below to hear what they had to say:
Want to be a part of Storyhunter’s The Rough Cut in 2020? Featured on Entrepreneur.com, The Rough Cut is a video series highlighting the industry’s most forward-thinking marketers and advertisers. Contact jake@storyhunter.com if you would like to arrange an interview with your CMO, CCO or the head of your in-house agency.