Webinar

Presented by Danielle John (L), President and Kyle Kartz (R), Creative Director of Storytelling, VerdanaBold

From consumer trends to manufacturing improvements, data is at the heart of every modern business. But data on its own can be difficult to parse. How can in-house agencies distill data to key insights and turn those insights into memorable, motivating stories? In this webinar, the experts at VerdanaBold walk through how to tell a better story with data, how to develop your own unique POV around data visualization, and how to make it easier for your organization as a whole to turn data-driven insights into actionable direction. We also touch on design best practices for infographics, how to choose the right chart, and finding the story in data.

Webinar

Presented by Jennifer Panitch, Director, Creative Operations, Anywhere Real Estate

Tasked with setting up a chargeback model, the team at Anywhere Real Estate not only discovered best practices to help launch it, they parlayed it into a resourcing and capacity-management system that informs internal staffing decisions in partnership with finance and HR. While some get fired up over the mere thought of charging back for internal resources, this intrepid team is using the new model to successfully track time, manage capacity and allocate hours by line of business. If you’re looking for ways to manage volume by client (with or without a chargeback model), this is the session for you.

Webinar

Presented by Rebecca Garnick Ast (L), VP, Program Development, and Jim Cosco (R), Principal, Tippingpoint Labs

Over the past few years, many internal agencies and corporate creative organizations have invested heavily in building video studios, eliminating the need to fully outsource such projects. But even with the equipment and facilities, teams are struggling to deliver on the promise of that investment—not to mention meet rising demand for video assets. Maybe your video process is muddled. Or your output is lacking that wow-factor. Or maybe your studio space sits empty more often than not.

Standing up a video capability requires vision and planning, clear roles and responsibilities, detailed production processes, and an understanding of how the video function ladders up to the in-house agency overall. In this essential webinar, the content marketing and video production experts at Tippingpoint Labs walk us through what it takes to deliver a demonstrable return on your investment, evolving your video studio from an adjunct offering to a competitive advantage.

Webinar

Featuring Nicole Crawley, Jennifer Lennon, Michelle Schoening and Lori Taylor of Navy Federal Credit Union

After years of working in silos, continuous fire-fighting and a lack of clear priorities, the marketing department at Navy Federal Credit Union decided something had to change. So, a year and half ago, they set out to find a better way of working. Inspired by the efficiencies of the Agile methodology for software development, they wondered how it might benefit their marketing deliverables. Join Navy Federal as they walk through a tale of transformation including how they organized their teams, broke down the work, and made this new and drastically different way of working work for them.

Webinar

Presented by Steven Enos (L), Creative Operations Analyst, and Michael LaBerge (R), Director, Strategic Operations, Liberty Mutual

In this session, Liberty Mutual’s Michael LaBerge and Steven Enos will share how the Copper Giants™ set an intention to evolve their operational efficiency by committing to continuous improvement, not just talking about it. They’ll walk through how the in-house agency uses multiple tools, including Adobe Workfront, to manage end-to-end workflow. And we’ll preview what’s next as they continue their journey through the integration of even more tools. Key takeaways include how to build a framework for planning, prioritization and collaboration, how to increase visibility and value across the marketing ecosystem, how Liberty Mutual used Workfront’s new UI to increase adoption, and how to create customized experiences using templates, dashboards and pins.

Webinar

Presented by Annika Vaughn (L), Acting Chief of Creative Solutions Division, IMF and John Burkhardt (R), CEO, Capita Neuro Solutions

Over the last decade, there has been a groundswell in the development and use of behavioral sciences outside of academia and the laboratory. The ability to reliably understand, predict and influence what people will do represents a powerful tool in any sort of human interaction. In this session, we examine how applied behavioral science can be leveraged within design, communications, and marketing groups and what such an integrative approach can achieve, with case studies from the IMF and other organizations to illustrate what success looks like.

Webinar

Presented by Deena Bilek (L), AVP, Management & Planning and Mike Boyd (R), SVP, Marketing Content & Delivery, Nationwide

In 2020, the in-house agency at Nationwide was experiencing the same challenges a lot of many other companies faced: meeting demand for more content, faster, while keeping headcount and expenses in check. Ultimately, a new marketing strategy and organizational structure pushed the team to face these challenges head-on—increasing speed-to-market, reducing operational drag, and empowering their associates. In this webinar, SVP of Content & Delivery Mike Boyd and AVP Marketing Resource Planning & Management Deena Bilek share their learnings from the past 18 months of leading an end-to-end initiative that not only improved their team’s creative processes but enhanced their contribution.

Webinar

Featuring Bonnie DiJoseph, Susan McLaughlin, DJ Min, Aleka Sansom and Amy Walker of Vanguard

When COVID-19 brought the world to its knees, the in-house agency at Vanguard didn’t exist. There was a plan to transition from creative services to a true in-house agency, but it was still early days. Early enough that when the pandemic hit, leadership questioned the merits of such an ambitious change amid uncertain times. Today, Vanguard's in-house agency looks back on its journey with pride. Not only were they able to take their creative advertising support from 100% external to 100% internal, they did it all virtually with employees who had never met in person. Tune in to hear how this powerhouse team is doing today. (Spoiler Alert: They were a 2021 In-House Agency of the Year finalist—so, they’re doing pretty well!)