Your in-house agency isn’t just producing assets, they’re delivering results. In this session, Mike Lucas of Cineplex takes us behind the scenes to discover how one creative team built a data-driven value report that wowed senior leadership, strengthened business partnerships, and proved the tangible impact of their work. From identifying the right metrics to crafting a narrative that resonates, you’ll walk away with practical insights and real-world inspiration to help your in-house agency gain the recognition it deserves, from behind the scenes to on the big screen.
