Mastering a Global Brand Expression

Conference

Presented by Dena Blevins, Creative Director, Global Promotions & Brand at Starbucks

Starbucks is an international company with 25,000+ stores in 75 countries. Marketing materials and store sets are updated every 6-8 weeks worldwide. At such a large scale, with so much change, how is Starbucks able to maintain a consistent, relevant global brand while keeping pace with shifting trends and target markets? In this keynote presentation, Dena Blevins, Creative Director of Global Promotions and Brand will walk through the Starbucks brand journey, including how the coffeehouse connoisseur establishes global guidelines and principals that not only ensure a consistent creative expression but deliver an elevated, evocative brand experience.