Lessons Learned from the Inside

Webinar

Presented by Pamela Sarian (L), Executive Director and
Mark Chamberlain (R), Executive Creative Director at Boston University

The challenges the in-house agency at Boston University faces are no different than those of corporate marketers, with a multitude of offerings including 17 schools and colleges, hundreds of centers and departments, and an assortment of events—all intended for inside and outside audiences. (Think P&G of the higher-ed space.) Achieving excellence requires insight, inspiration and innovation combined with talent, tenacity and teamwork. In this webinar, team leads Pam Sarian and Mark Chamberlain share 10 lessons learned over 10 years of managing agency services. They talk about how to capitalize on the wins and sidestep the pitfalls—all in the name of building a high-performing team that produces award-winning work.