Chosen Name

Conference

Presented by Justin McCoy (L), VP, DEI Strategy & Marketing and Peter Viento (R), Director, Head of Creative, Citi Global Marketing Citi

Citi’s mission to enable growth and progress for all includes driving advancement for transgender and non-binary people, too. As part of its commitment to drive an equitable and inclusive culture, Citi developed a feature that allows trans and non-binary customers to use the name that reflects who they truly are, even if it differs from their legal name. In this compelling session, Citi’s Global Marketing leaders will reveal the insights that ignited this new feature, the triumphs and pitfalls of bringing it to life, how partnership got this groundbreaking work across the finish line, and the unique collaboration between internal and external agencies that ensured representation in front of and behind the camera.