Meet an Ambassador: Andrew Dawson

October 31, 2016

• by Davielle Pierrette, IHAF

Our Ambassador Network is comprised of a dozen or so in-house agency leaders from various companies, industries, geographies and team sizes who are actively engaged in spreading the word about IHAF. As we continue our monthly feature on those in the group, we couldn’t let October go by without …

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Checking Your List: Marketing to Dads This Holiday

October 26, 2016

• by Andrew Graff, Allen & Gerritsen

Holiday season can be exhausting. Driving your audience to retail can be challenging, particularly when price and last-minute gifts are layered into the equation. That’s why navigating the recent shift in family purchasing power is key to driving sales and engaging at retail.

Meet the Dadsumers. A …

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Meet our 2016 Sponsors!

October 24, 2016

• by IHAF Staff

The IHAF Annual Conference & Awards Show is just around the corner. For months we’ve been planning this two-day event, from defining the theme and outlining the agenda to directing the details and prepping the presenters. As our biggest event of the year, the conference serves as an opportunity for …

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Don’t Do It Alone

October 17, 2016

• by Kris Girrell, Innerworks Consulting

Leading up to the IHAF Conference in November, I trust that all of us are aware of the profundity of attending an event entitled “Game Changers” on the two days immediately following what may well be the most game-changing election in our nation’s history. As one of the keynote presenters, it most …

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Google’s 12 Lesser-Known Tools for In-House Agencies

October 11, 2016

• by Jim Curran, Nylon Technology

As a software development firm that partners with in-house agencies, we make it our business to stay on top of all types of web and mobile tools and trends—so Google is one of the players we follow. They have the most valuable search data in the world and some of the most useful marketing-related …

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Behind the Scenes at HOW Design Live 2017

October 03, 2016

• by Diana Mosher, HOW Design Live

If you follow HOW Design Live on Twitter @HOWDesign_live or Facebook, you already know we’ve been working hard to put the finishing touches on an exciting new agenda for next year’s HOW Design Live. On May 2-6, 2017, we return to the Grand Hyatt in Chicago where we’ll roll-out an assortment of …

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Meet an Ambassador: Wade Franks

September 26, 2016

• by Davielle Pierrette, IHAF

When you think about the variety of member types that comprise the IHAF community, my guess is that terms like corporate member, supplier member, and Board member are familiar to you. Well, there is another group among us of which I suspect you may be less aware—the IHAF Ambassador Network.

The …

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The Balancing Effect: Why Outsourcing is Still a Necessity

September 19, 2016

• by Sile Cleary, Screendragon

Screendragon has witnessed a lot of change in the marketing and advertising landscape over the past 10 years. New digital demands have forced brands to re-evaluate how they work and who they work with. We have seen clients take on more internal work; some have set-up hybrid agency functions while …

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