Blog Archive
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Sarah Says Goodbye
December 28, 2015
“If you want to achieve some really big and interesting goals, you have to learn to fall in love with hard work.” –Steve Pavlina, personal-development blogger, book author, and motivational speaker
Falling in love with hard work isn’t hard to do at IHAF—and boy, have we accomplished much in the …
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Don't Miss Out!
September 04, 2015
Living and working in New England, I always head into September hoping for that burst of Indian summer—dreaming of fall beach days and warm nights outdoors. With the last bastion of summer right around the corner, it's easy for us to yearn for something new to look forward to. Lucky for you, IHAF …
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Lessons from Four Harmonious Friends
August 10, 2015
When we were younger, team building happened all the time—without us even realizing it. As children, we learned how to get along in the sandbox, to share and play nicely with other kids. I’m reminded of an old folktale: The Four Harmonious Friends—Bird plants a seed; Rabbit waters it; Monkey …
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Give Your Clients What They Want
July 15, 2015
Does the title of this blog frighten you? Don’t worry. I’m not going to tell you to make the logo bigger or to infuse neon green into your corporate brand palette. Beyond hearing “yes” to the sometimes-random requests they make, do you know what clients really want? They want to know that the in- …
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Real Patients. Real Stories. Real Collaboration.
June 01, 2015
Telling your company’s brand story can sometimes seem like a life-or-death proposition. For Baylor Scott & White Health, one of the largest not-for-profit health care systems in the country, their brand IS life or death. And they've spent years perfecting the process of storytelling...navigating …
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Collaboration Inside & Out
May 26, 2015
If orange is the new black, collaboration is the new integration.
Remember when agency integration was all the rage? Just a few years back, clients and agencies focused heavily on the importance of strategically communicating across multiple channels. While still important, integration has been …
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(25 Ways to) Love the One You’re With
May 18, 2015
When 1970’s folk rocker Stephen Stills released his break-away hit single Love the One You’re With, we’re pretty sure he wasn’t talking about internal/external agency collaboration. Regardless, Stills’ lyrics are prolific calling us to live in harmony with one another, “If you can't be with the one …
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Lights, Camera, Collaboration!
May 11, 2015
Advertising is transitioning, evolving with its viewers, moving from the perspective of “I” the brand to “we” the consumers. As part of this evolution, many companies are seeking both innovation and engagement with their target audiences. Consumers want to be motivated and inspired—seeking …
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Get Ready to Huddle!
March 30, 2015
The IHAF Huddle is right around the corner with this year’s focus on internal/external agency collaboration. Agencies inside and out are invited to attend one (or all) of our six spring sessions in Boston, Chicago, Dallas, NYC, Richmond and San Francisco, where internal/external agency duos will …
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Boeing’s In-House Agency Soars to New Heights
February 23, 2015
While outside agencies host a revolving door of clients, we are perfectly happy with one. And it’s a big one. In fact, we have the coolest customer on the planet—The Boeing Company, designer and builder of some of the most important aerospace products in history.
We are Creative & Information …
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