Blog Archive
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Behind the Scenes at HOW Design Live 2017
October 03, 2016
If you follow HOW Design Live on Twitter @HOWDesign_live or Facebook, you already know we’ve been working hard to put the finishing touches on an exciting new agenda for next year’s HOW Design Live. On May 2-6, 2017, we return to the Grand Hyatt in Chicago where we’ll roll-out an assortment of …
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Data-Driven Marketing: It Takes a Village
August 29, 2016
At a recent agency conference, my ears perked up when I heard John Osborn, President and CEO of BBDO NY say, “Data is the new sexy.” After decades of being thought of as marketing data geeks, we’ve never thought of including the word “sexy” in our agency positioning statement.
Speaking with Judy …
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Helping Clients Appreciate Big Ideas
August 15, 2016
After brainstorming concepts for one of your business lines, the deadline is up and the day is here—client presentation time. You deliver an inimitable body of work that’s sure to blow them away except the client responds with a nonchalant, “Hmm…is that it?”
If this sounds like déjà vu, the …
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Didn't Summit? Wanna Huddle?
May 02, 2016
We just wrapped our Leadership Summit in Atlanta to rave reviews:
“The IHAF Leadership summit pulled back the curtain on the in-house agency model. Our challenges as creative teams inside our organizations are universal. IHAF continues to inspire and provide valuable insider knowledge to lead our …
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Lessons from the Leaders
April 25, 2016
To say that attending last week’s IHAF Leadership Summit was exactly what I needed is an understatement. You see, over the last three years, my in-house agency has reached our max ability to do projects quickly in large quantities. Projects that have the potential to be great, but rarely are. And …
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Improving Client Relationships is Easier than You Think
April 18, 2016
Regular interaction with clients is a reality for most creative professionals. (They pay our bills, after all!) Yet, according to a recent industry poll, client engagement is a challenge for nearly three-quarters of creative teams. So how can you improve your client relationships? Here are three …
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Start the Year with IHAF
January 11, 2016
The arrival of 2016 marks the start of something new for us all. For you, this year may be about professional development or reorganizing your team or engaging further with the in-house community. At IHAF, we’re starting the year by unveiling an assortment of new offerings. As the internal agency …
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Can This Relationship Work?
October 19, 2015
We have all undoubtedly experienced a mixed bag of client/agency relationships over the years—from the rich, rewarding experiences we fondly remember to those indifferent, demotivating relationships. There may even be one or two we would rather forget. It’s the glue that bonds us to our clients and …
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It's Time!
October 07, 2015
Excitement is building as the2015 IHAF Annual Conference & Awards Show rapidly approaches. With fewer than 75 tickets remaining before we sell out, now is a great time to join IHAF to take advantage of $900 off the regular ticket price.
The IHAF Annual Conference & Awards Show is our biggest event …
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Don't Miss Out!
September 04, 2015
Living and working in New England, I always head into September hoping for that burst of Indian summer—dreaming of fall beach days and warm nights outdoors. With the last bastion of summer right around the corner, it's easy for us to yearn for something new to look forward to. Lucky for you, IHAF …
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