• Last Month at IHAF

    July 06, 2015

    Happy Independence Day! This time of year recalls festivities of all kinds, from backyard barbeques to reveling in red, white and blue. At IHAF, we’re celebrating by welcoming a host of new members including American Express, First Republic Bank, American Chemical Society, and The Scotts Miracle- …

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  • Three Cheers (and Chances) for Professional Development

    March 02, 2015

    • by Emily Foster, IHAF

    Professional development is an important part of increasing the contribution of your in-house team. That’s why IHAF’s online seminar series is focused on programming that can boost your effectiveness by teaching new skills. Over the next few months, IHAF is offering three professional development …

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  • We’re Focused on YOU

    January 26, 2015

    Last Friday, the IHAF Board of Directorsgathered to formally kick-off our 2015 program and to begin laying the groundwork for 2016. Now, I know what you must be thinking, “You’re focusing on 2016 already?” Well no, actually, we’re focusing on YOU. You see, at the close of each year, we survey our …

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  • Mark Your Calendars—Events Galore!

    January 21, 2015

    • by Emily Foster, IHAF

    Being a member of IHAF means you have access to a long list of benefits including participation in our events (bonus: most are free for members to attend). What types of events do we host here at IHAF, you ask? From monthly webinars to networking breakfasts to regional discussion groups to the IHAF …

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  • The Wonders of Radio

    October 13, 2014

    Radio is a lot like Cinderella—a hard-working beauty with a somewhat-dusty complexion that’s often overshadowed by her brighter, shinier stepsisters. And like the fairy princess, radio is beloved by some (listeners) though misunderstood by many (advertisers). Isn’t it time to try on that glass …

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  • Collaborating on Creative Reviews

    September 15, 2014

    There are lots of challenges that go along with project workflow, particularly during the creative review and approval process. Oftentimes creative content is reviewed by a group, not a single individual. And groups of reviewers tend to have different perspectives on how content should be revised, …

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  • Advancing Your Client/Creative Relationships

    June 16, 2014

    Relationships between creative team members and clients can be good, bad or downright ugly. Whatever it is, your goal should always be ongoing improvement of your client relationships.

    The interaction between clients and creatives during projects often invites opportunities for conflict. When …

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  • Getting Started with Gamification

    May 05, 2014

    Did you know that according to Gallup, 70% of U.S. employees are not actively engaged? That amounts to $380 billion in lost productivity each year. At Inward, we’re passionate about employee engagement which is why we recommend that our clients consider gamification to drive their engagement …

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  • The Benefits of Independent Digital-Media Trading

    April 07, 2014

    New developments in programmatic trading over the last few years offer in-house agencies advanced insights about audiences, allowing greater transparency into how much is being spent (to what effect) and where, as well as breakthroughs in media efficiency. Yet, most in-house agencies are missing …

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