November 17, 2014
Did you know that these six LEGO bricks can be configured into 950,000 different combinations? Neither did we—until last week’s IHAF Conference, that is. In fact, we learned a lot over the course of the two-day event from leadership challenges to organizational strategies to techniques for rapid- …
November 11, 2014
You wouldn’t think of embarking on a new ad campaign or product launch without the benefit of a well-crafted strategy. Yet many internal agencies think nothing of continuing to grow without the benefit of a purpose-driven organizational strategy. The reality is that a lot of in-house teams have …
September 24, 2014
You’re dedicated to finding the best talent available and advancing your team each and every day to stay ahead of the competition. It’s important that you approach your project and workflow management practices the same way by implementing the tools and evolving the processes that will enable you …
September 17, 2014
What did we ever do without BrandMaker? BrandMaker is the marketing resource management tool that our in-house agency uses to automate project workflow. Looking back at the jobs we used to outline on scraps of paper and the index card boxes full of projects at every stage of completion, it’s hard …
September 15, 2014
There are lots of challenges that go along with project workflow, particularly during the creative review and approval process. Oftentimes creative content is reviewed by a group, not a single individual. And groups of reviewers tend to have different perspectives on how content should be revised, …
September 08, 2014
Workflow. Look it up on dictionary.com. It’s defined as “the flow or amount of work to and from an office, department or employee.” Scroll down on the page and you’ll also see it used in a sentence: “But even after years of practice and experimentation, her workflow remains breathtakingly …
September 02, 2014
There’s this terrific quote from the book Slammed by Colleen Hoover that goes: “As I make a final right-hand turn onto our street, my GPS informs me that I've reached my destination. ‘My destination,’ I laugh aloud to myself. My GPS doesn't know squat!”
This month at IHAF, agency workflow and …
August 04, 2014
Finding the right workflow tool is a popular pursuit with in-house agencies. It’s the one tool we hope will bring nirvana to our everyday work. (Ah, if only…) While workflow tools can help tremendously, they also pose real challenges—especially when you’re trying to switch from one to another …
June 11, 2014
As an in-house agency, you have a choice. You can have a closed ideation ecosystem or one that pushes the boundaries and opens up the ideation process to a broader team. IHAF Member, Vistaprint, recently proved that the latter choice can jump start the creative process.
Vistaprint's in-house …
July 22, 2013
Meet IHAF member, Dan Buckhout—a marketing, creative, and publishing operations expert who specializes in assessing and implementing agency management systems, optimizing workflow, and process improvement. Dan successfully led the charge to replace the legacy project management and charge-back …