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Waterfall: A Top-Down Approach to Strategic Planning
September 21, 2015
In-house agency account management organizations that adopt top-down, iterative planning processes greatly increase their ability to optimize staffing and plan for the capabilities needed by internal clients.
How? These processes assure agency leaders and account managers not only get the input …
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Keeping Your Strategic Marketing Plan Top of Mind
September 14, 2015
Most of us are stretched too thin—we fight a million deadlines and are sometimes guilty of missing the forest for the trees. We can get lost in the weeds of responding to day-to-day requests and creating assets without stopping to examine the bigger picture. When I find that my team is overly …
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Our Lips Are Sealed
September 09, 2015
31 Categories. 664 Entries. 13 Judges. 93 Winners. And 1 Best of Show. The annual IHAF Awards Show is just around the bend which means every submission has been touched, watched, heard, poured over, and ultimately scored by our panel of experts. All that’s left to do now is announce the winners! …
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The Art. of Effective. Communication.
August 31, 2015
The Art: Communication is an art. You have to be skillful, intuitive and nuanced; and you have to learn the different strokes to use with different folks. Effective: If you're not effective, what's the point? Effectiveness is the barometer of any successful exchange.Communication: Ah, the key. What …
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Three Ps to Enable Team Success
August 24, 2015
The overused and somewhat cliché phrase “doing more with less” has never been truer. Clients are demanding quality output in a lot less time and at a much lower cost than ever before. As an in-house agency, this means balancing who you say “yes” to and who you avoid in the lunchroom. With proper …
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Five Principles for Building Virtual Teams
August 17, 2015
Raytheon’s in-house creative-services team, Advanced Media, consists of over 120 design professionals working from several different cities across the United States. We’re involved in the company’s proposal efforts, marketing campaigns, facility branding, employee and customer meetings, and …
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Lessons from Four Harmonious Friends
August 10, 2015
When we were younger, team building happened all the time—without us even realizing it. As children, we learned how to get along in the sandbox, to share and play nicely with other kids. I’m reminded of an old folktale: The Four Harmonious Friends—Bird plants a seed; Rabbit waters it; Monkey …
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Awards Galore—And More!
August 03, 2015
We’re halfway through summer and the IHAF team is plenty busy sorting through over 650 entries we received for this year’s IHAF Awards competition. It’s wonderful to see all the extraordinarily creative work produced by in-house teams from Detroit to Denmark, India to Idaho! We’ve certainly shared …
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Showing Off for Clients (and Mom & Dad)
July 27, 2015
If your in-house agency is anything like ours then you’re constantly asking yourself, “How do we gain recognition for what we do at our company?” We can conduct informational meetings and pass out all the team-branded swag we want, but at Team IDEA, the in-house creative services and events agency …
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What’s In A Name?
July 20, 2015
Consider yourself lucky if you work for an internal agency these days. Based on a 2013 report by the Association of National Advertisers (ANA), the penetration of in-house teams has grown from 42% to 58% in five years. And the trend continues. In fact, more and more companies are reaping the …
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