Not an SEO Expert? Three Tips to Fake It ‘Til You Make It

March 28, 2016

• by Joseph Franklyn McElroy, Galileo Tech Media

Creating online and offline content is a big job. You know that. You even have the overflowing editorial calendar to prove it. You’ve also been reading more and more about content quality and the resulting impact on website visibility. Still, you’re not an SEO expert. Or are you?

Here at Galileo …

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A Meeting of the Minds

March 07, 2016

• by IHAF Staff

Next month marks a unique meeting of the minds—minds that run some of the most prestigious in-house agencies in the country, assembling for a national summit of in-house agency leaders.

Hosted by The Coca-Cola Company on April 21 in Atlanta, the IHAF Leadership Summit centers on what in-house …

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The Next Big Thing in Social Media is Happening Offline

February 22, 2016

• by Mark Anderson, Division Black

It’s time for anyone trying to start a social conversation to look at experiential as a key driver for creating meaningful online conversations. Most experiential brand managers would argue they are doing this already. So what is the difference?

In the past, we tried to amplify (or justify, in …

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Learning from the Leaders

February 08, 2016

• by Emily Foster, IHAF

Throughout the year, IHAF offers a steady stream of events—our webinar series, IHAF Huddle regional discussion groups, and IHAF Annual Conference & Awards Show. In 2016, we’ve added a new event to our rotation, the IHAF Leadership Summit.

Held on April 21 at The Coca-Cola Company in Atlanta, the …

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Adobe Training in Small Doses

February 01, 2016

• by Dave Weinberg, Adobe

A year ago, I was thrilled to learn that Adobe had become a member of this amazing organization called IHAF and I could not wait to get involved. From IHAF Huddle events to the IHAF Annual Conference & Awards Show, it has been great to connect with the creatives and marketers that are so crucial to …

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Sarah Says Goodbye

December 28, 2015

• by Sarah Cavicchi, IHAF

“If you want to achieve some really big and interesting goals, you have to learn to fall in love with hard work.” –Steve Pavlina, personal-development blogger, book author, and motivational speaker

Falling in love with hard work isn’t hard to do at IHAF—and boy, have we accomplished much in the …

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When Pictures Say 1,000 Words

November 23, 2015

• by Emily Foster, IHAF

If you weren’t with us in Boston the week before last, IHAF held its biggest event of the year—the IHAF Annual Conference & Awards Show. With over 250 attendees enjoying keynotes, breakouts, roundtables, and our ever-popular awards, IHAF celebrated its 10th anniversary in style.

In addition to my …

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Can This Relationship Work?

October 19, 2015

• by Robert Berkeley, Express KCS

We have all undoubtedly experienced a mixed bag of client/agency relationships over the years—from the rich, rewarding experiences we fondly remember to those indifferent, demotivating relationships. There may even be one or two we would rather forget. It’s the glue that bonds us to our clients and …

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