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If Your WX Is Broken, Your CX Is Too
October 17, 2022
For many in-house agencies, the intent is to support the brand’s goal. This means, doing everything possible to enable personalized customer experiences at scale. To do this, teams count on applications like Adobe Workfront® and others to help them organize their work and bring it to market most …
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Behind-The-Scenes with Awards Judge, DJ Min
October 10, 2022
I was honored to judge this year’s In-House Creativity Awards along with a dozen other industry leaders. IHAF received 756 entries. If a single team completed one new project every day, it would take over three years to hit this number. Instead, this impressive body of work was submitted by a …
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The Path to Internal/External Agency Collaboration
October 03, 2022
As more and more companies bring their advertising services in-house, collaboration between internal and external agencies has become increasingly essential. A practice that was once encouraged is now required in order to maximize reach and brand impact.
IHAF’s sister company, Agency Compile, …
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United and Uncensored
September 26, 2022
We’re eight weeks from getting down to the nitty-gritty of what’s really going on in house—embracing what unites us by sharing our common experiences at the 2022 IHAF Conference & Awards. This year’s event is all about keeping it real; that’s what makes it UNCENSORED. Here’s what you can expect …
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Institutional Pros Meet Outside Hires
September 19, 2022
In its 2021 Productivity and the Pandemic study, IHAF reported that 47% of in-house agencies increased headcount in the 14-16 months prior. To meet demand, added staff enables teams to identify new talent internally and bring in external hires.
With growth comes change. And while some team members …
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The Importance of Authenticity & UGC in Talent Acquisition
August 29, 2022
Let’s talk about something that’s sending shivers down the backs of employers nationwide—the Great Resignation. After the pandemic hit, and the workforce had no option but to work from home or find new opportunities, the employee paradigm shifted radically…and permanently.
A job is no longer just …
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In-House Agencies Tell It Like It Is
August 22, 2022
Despite the popularity, success and even acceptance of the in-house model, there’s still a lot that these teams grapple with every single day. There’s also no one-size-fits-all when it comes to in-house agencies—they’re as varied as the industries and brands they serve.
Our 2021 year-end member …
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Trends in Offshore Creative Production
August 15, 2022
The so-called Great Resignation and current talent shortages across the US and Europe have accelerated changes already underway industrywide as brands look toward new models of creative production.
We Are Amnet’s 2022 Benchmark Report for Offshore Creative Production sheds intriguing light on the …
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How to Find the Right Production Capability
August 01, 2022
2022 has been the perfect storm for marketers. There’s been a collision of new expectations and requirements within the industry. Inflation is reducing available budgets. Economic pressures are making markets nervous. Sustainability is top-of-mind in every boardroom. And frugality has moved up the …
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How to Handle One-Off Design Requests
July 25, 2022
One-off requests from field-based affiliates (franchisees, resellers, dealers, etc.) can be a thorn in the paw of an in-house agency. These projects often come with quick turnaround times, elevated visibility with leadership (particularly when the requestor is a significant source of revenue), and …
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