• Controlling Content

    August 06, 2014

    It’s estimated that companies will spend up to $135 billion on content marketing by the end of this year. So what is content marketing? And why are brands shelling out so much money for it?

    Content marketing is the creation and sharing of relevant subject matter with targeted audiences—typically …

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  • Finding Nirvana

    August 04, 2014

    Finding the right workflow tool is a popular pursuit with in-house agencies. It’s the one tool we hope will bring nirvana to our everyday work. (Ah, if only…) While workflow tools can help tremendously, they also pose real challenges—especially when you’re trying to switch from one to another …

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  • Tools Are Not Strategies

    July 28, 2014

       Each and every day there are new platforms, new tools, and emerging technologies designed to capture the all-elusive consumer in more engaging, entertaining, and less-invasive ways. Certainly we have witnessed game-changing, paradigm-shifting developments over the past few years that are so …

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