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Strengthening Marketing/Creative Alignment to Drive Revenue
February 20, 2017
Creative content is more valuable than ever—in fact, 71% of consumers say they’ll choose a product or service over its competitors because of good design. So it’s no wonder savvy business leaders are increasing investments in their in-house creative teams. But there’s a challenge. In today’s …
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Meet an Ambassador: Andrew Dawson
October 31, 2016
Our Ambassador Network is comprised of a dozen or so in-house agency leaders from various companies, industries, geographies and team sizes who are actively engaged in spreading the word about IHAF. As we continue our monthly feature on those in the group, we couldn’t let October go by without …
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Meet our 2016 Sponsors!
October 24, 2016
The IHAF Annual Conference & Awards Show is just around the corner. For months we’ve been planning this two-day event, from defining the theme and outlining the agenda to directing the details and prepping the presenters. As our biggest event of the year, the conference serves as an opportunity for …
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Skills & Tools for Managing Technology
July 01, 2016
By now, most in-house agencies have looked for ways to leverage workflow and DAM systems to help them run more efficiently. Many are even on their second- or third-generation solutions. At the same time, others could benefit from taking a step back and thinking more-broadly about how these tools …
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Winning Workflow Leads to Winning Work
September 24, 2014
You’re dedicated to finding the best talent available and advancing your team each and every day to stay ahead of the competition. It’s important that you approach your project and workflow management practices the same way by implementing the tools and evolving the processes that will enable you …
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Better Than Sliced Bread
September 17, 2014
What did we ever do without BrandMaker? BrandMaker is the marketing resource management tool that our in-house agency uses to automate project workflow. Looking back at the jobs we used to outline on scraps of paper and the index card boxes full of projects at every stage of completion, it’s hard …
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Collaborating on Creative Reviews
September 15, 2014
There are lots of challenges that go along with project workflow, particularly during the creative review and approval process. Oftentimes creative content is reviewed by a group, not a single individual. And groups of reviewers tend to have different perspectives on how content should be revised, …
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A View from the Top
September 08, 2014
Workflow. Look it up on dictionary.com. It’s defined as “the flow or amount of work to and from an office, department or employee.” Scroll down on the page and you’ll also see it used in a sentence: “But even after years of practice and experimentation, her workflow remains breathtakingly …
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Licensed to Drive
September 02, 2014
There’s this terrific quote from the book Slammed by Colleen Hoover that goes: “As I make a final right-hand turn onto our street, my GPS informs me that I've reached my destination. ‘My destination,’ I laugh aloud to myself. My GPS doesn't know squat!”
This month at IHAF, agency workflow and …
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Finding Nirvana
August 04, 2014
Finding the right workflow tool is a popular pursuit with in-house agencies. It’s the one tool we hope will bring nirvana to our everyday work. (Ah, if only…) While workflow tools can help tremendously, they also pose real challenges—especially when you’re trying to switch from one to another …
